Blogs Enhance SEO
Blogging is one of the most popular types of content marketing for small businesses. And for good reason! Blogs are one of the best ways to improve SEO and drive more organic traffic to your site from the search engines. This can help you make the most of your limited marketing budget by supplementing any advertising with inbound content.
In fact, according to Forbes, websites that include a blog typically have 434% more indexed pages than those that don’t. This means that sites with blogs have a greater chance of ending up on the first page of search engines like Google when consumers search for relevant keywords. Additionally, business sites with blogs have 97% more inbound links, which also helps with search engine optimization.
As you can see from the graphic above, there are a variety of benefits for businesses that blog regularly.
Blogs Foster Great Relationships
Not only does blogging help improve your search engine optimization, but it’s also a great way to build relationships with your leads and current customers. The more valuable content you provide, the more likely your target audience will be to consider your brand when they are ready to purchase. Blogs are an effective way to provide value through short-form content.
You want to Blog, what Next?
If you want to use blogging to improve your content marketing and grow your business, you’ll need to start with a strategy that includes which topics you plan to cover in your blog. Do some keyword research to see what consumers are typing into the search engines to find brands like yours. Then, consider what other topics or questions might be relevant and create blog content around these topics.
UMS Digital incorporates blogs into the websites of all our clients at the very root. Check out for our maintenance service for businesses.