Online marketing is a set of tools and methodologies used for promoting products and services through the internet.
Online marketing has many advantages, including:
- Low costs: Large audiences are reachable at lower advertising budgets, allowing you to create appealing consumer ads.
- Flexibility and convenience: Consumers may research and purchase your products and services at their leisure.
- Demographic targeting: Consumers can be demographically targeted much more effectively in an online rather than an offline process.
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